The power of “The List”
Bloomberg: Sen. Barack Obama’s supporters “are giving him more than just record amounts of cash. They also are providing personal information that may make his donor list the most powerful tool in U.S. politics,”
Even as blogs, social networks, and other web 2.0 tools get all the attention and hype, the email and donor lists are still the most valuable asset to the campaign. This is not to say the other tools aren’t important and hold promise; but “The List,” if used correctly, is still king among online tools.
